As one of the people who has been with dermovitalia since the beginning, Kimberley started her journey in the fulfillment department packaging orders. While working in fulfillment, she was unable to hide her creativity or the ideas that she had for bettering the company. It wasn’t long until her talent was noticed and she was quickly promoted to Creative Director, Director of Development, and five short years later, CEO. Her hard work and driven attitude has proven to be a pivotal role in the success of dermovitalia.

Entering into the role of CEO, what do you plan to accomplish? How will you put these goals into action?

I have a whole list of goals to accomplish. The first thing that comes to mind is building and strengthening our community. A lot of outdoor activities are curated to men so not enough encouragement goes towards women participating in these same activities. It warms my heart seeing a lot more women surfing, skating, climbing, backpacking etc., which is something that I’m passionate about strengthening.

dermovitalia has many different initiatives in progress that are aimed towards further empowering women in the outdoors. Can you tell us about some of these initiatives?

Our goal has been to build community, we had this vision of hosting events and getting women together to empower one another. That’s when COVID hit and put these plans on pause. We then took the approach to build this community with our Wander Women Ambassador Program over Zoom, so that when it’s safe to do so, we’re able to hold in-person events with an already established community. We’re currently in the planning stages of our event calendar. We’re excited to be training our own employees to become certified guides for the various events that we hold, only furthering our connection to our community.